Senior Product Marketing Manager

Definitive Healthcare is a leading company in healthcare intelligence, focused on utilizing data and analytics to empower their clients. The Senior Product Marketing Manager will be responsible for shaping product positioning, go-to-market strategies, and driving revenue impact through effective collaboration with various teams.

Responsibilities:

• Own and evolve clear, differentiated positioning and messaging for assigned products and solutions within the Definitive Healthcare platform
• Translate complex healthcare data, analytics, and feature sets into customer centric value propositions
• Build and maintain messaging frameworks tailored to core B2B personas (e.g., Sales, Marketing, Strategy, Market Access, Business Development)
• Ensure consistent positioning across website, sales materials, campaigns, and product experiences
• Lead end-to-end go to market strategy for new product launches, major enhancements, and vertical or persona specific solutions
• Partner closely with Product Management to align on roadmap priorities and launch readiness
• Drive cross functional execution across Sales, Demand Gen, Brand, Product, and Customer Success teams
• Define launch goals, success metrics, and post launch optimization plans
• Develop high impact sales enablement assets including pitch decks, solution briefs, battlecards, case studies, and demos
• Equip Sales and Account Management teams to confidently articulate Definitive Healthcare’s value across diverse healthcare segments (providers, payers, life sciences, services)
• Support strategic deals, customer conversations, and field feedback loops as a subject matter expert
• Partner with Revenue Leadership to improve win rates, deal velocity, and product attach
• Conduct ongoing market and competitive research within the healthcare data and analytics landscape
• Gather insights from customers, prospects, sales, and usage data to influence positioning and product strategy
• Monitor healthcare industry trends, regulatory shifts, and buyer needs to keep messaging relevant and credible
• Act as the voice of the customer across product and GTM teams
• Serve as a trusted partner to Product, Sales, Marketing, and Customer Success leadership
• Influence roadmaps, priorities, and investment decisions through market insight and data
• Drive alignment across teams without direct authority in a fast‑moving, matrixed environment
• Successful execution of on time, high impact product launches
• Improved sales enablement effectiveness and internal adoption of messaging
• Increased pipeline influence, win rates, or expansion tied to assigned products
• Strong cross functional alignment and stakeholder satisfaction

Requirements:

• 7–10+ years of experience in B2B product marketing, product management, or related roles
• Proven experience driving go-to-market strategy for SaaS or data driven platforms
• Strong ability to position complex products and value propositions clearly and simply
• Experience partnering closely with Sales and Product teams
• Excellent written, verbal, and presentation skills
• Experience in healthcare, healthcare technology, data analytics, or adjacent B2B markets
• Familiarity with selling to enterprise or mid‑market customers
• Experience supporting multiproduct platforms or solution based selling
• MBA or equivalent experience a plus