Key skills
Product MarketingProduct ManagementFinanceSalesStrategy ConsultingGo-to-Market StrategyCustomer SegmentationValue-Based MessagingSales Knowledge TransferCross-Functional Marketing ActivationMarket ResearchCustomer ResearchB2B Product MarketingAI-Driven Product MarketingSales EnablementGoAIStakeholder ManagementCommunicationCustomer Success
About this role
Toast creates technology to help restaurant, hotel and foodservice brands of all sizes succeed in a digital world. The Product Marketing Manager for Enterprise will drive go-to-market strategy and collaborate with various teams to enhance product positioning and customer engagement in the enterprise hospitality market.
Responsibilities:
- Lead go-to-market strategy, launch processes, and stakeholder management, and influence product development for new Enterprise-focused products, features and services
- Serve as market and sector expert on the needs of Enterprise restaurant, hotel, entertainment and institutional foodservice organizations
- Partner with Enterprise Product and Finance teams to develop initiatives to drive efficient product adoption and ARPU growth
- Partner with Enterprise Sales and Customer Success to identify and create compelling customer stories backed by validated metrics and proof points
- Collaborate with Enterprise Sales Enablement to drive sales productivity through product knowledge transfer, seller collateral, and value-based talk tracks
Requirements:
- 5+ years of combined experience in product marketing, product management, operational roles, finance, sales or strategy consulting
- Strong ability to navigate complex and ambiguous situations across a fast-growing organization
- Excellent written and verbal communication skills, with a track record of developing high-quality content for external executive audiences
- Demonstrated proficiency in leading cross-functional partnerships with diverse teams to develop strategic plans and achieve desired goals
- Data-minded with strong analytical capabilities
- Proven ability to uncover and deeply understand the needs and desires of customers and translate those learnings into product and go-to-market strategies
- Experience in B2B product marketing roles focused on large enterprise prospects
- Experience marketing AI-driven products
- Experience implementing AI tools to improve internal processes and accelerate business outcomes
- Experience in B2B sales enablement
- Previous restaurant, POS or enterprise software industry experience