Senior Product Manager, Growth

Greenlight Financial Technology is the leading family fintech company on a mission to help parents raise financially smart kids. They are seeking a Senior Product Manager, Growth to own and optimize the registration journey, driving incremental registrations and improving conversion across every step of the funnel.

Responsibilities:

• Own the end-to-end registration funnel: from the moment a visitor lands to the moment they become an active Greenlight family
• Identify and eliminate friction at every step: form design, identity verification, plan selection, payment, and onboarding handoffs
• Build and maintain a prioritized experiment backlog informed by funnel analytics, user research, and competitive teardowns
• Target 6+ experiments per month, designing tests that are statistically sound, fast to ship, and easy to learn from
• Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the full funnel, with reg start as a leading indicator
• Tier experiment surfaces by traffic volume prioritizing high-volume flows where you can call wins on statistical significance in reg complete
• Optimize for quality of registrations, not just volume - track downstream signals including engagement and early retention
• Run A/B and multivariate tests across registration screens, pricing displays, plan framing, onboarding steps, and upsell surfaces
• Develop strategic growth initiatives beyond incremental optimization
• Work closely with Marketing to ensure continuity between ad creative and landing/registration experience: reducing intent-to-action drop-off
• Partner with the Upgrades PM to create a coherent journey from acquisition through premium conversion
• Bring customer psychology to your decision-making: understand what motivates parents to start, what creates hesitation, and how to design flows that build confidence at each step
• Write sharp, actionable product requirements that unblock engineering rather than constrain it
• Work in an agile environment with a dedicated pod: maintaining high execution velocity while managing Legal and Compliance review in a regulated industry
• Communicate experiment results, product bets, and roadmap priorities clearly and regularly to senior leadership
• Iterate quickly: use post-launch data to inform the next experiment before the current one is cold

Requirements:

• 6+ years of product management experience, with a focus on conversion funnel optimization, growth, or registration/onboarding in a consumer-facing product
• A proven experimentation track record - you've run high-velocity experiment programs (4+/month) and know how to design, call, and sequence tests for maximum learning
• Deep comfort with funnel analytics: you should be ready to pull your own data, know your way around SQL or BI tools (Mixpanel, Amplitude, Looker), and can distinguish signal from noise
• Strong cross-functional instincts - you've navigated complex stakeholder environments including Risk, Legal, Compliance, and Payments, and know how to move fast within constraints
• Executive presence: you communicate up and across clearly, adapt your message to your audience, and don't wait to be asked for updates
• Ownership mentality - you proactively identify gaps, propose solutions, and follow through. You don't need a playbook to get started
• Urgency and scrappiness: experience in fast-paced, high-growth environments where speed matters and you figure things out yourself
• Customer psychology instincts - you think about why users behave the way they do, not just what they do
• Experience with mobile or app-based registration and onboarding flows
• Familiarity with KYC, identity verification, or regulated financial product flows
• Experience working in a subscription or freemium model with a focus on trial-to-paid conversion