Senior Manager, HCP Marketing

Role Overview

• Support the development and execution of the disease state strategy, messaging, and tactics to ensure optimized Market Development prior and after launch
• Support the development and execution of the Branded efgartigimod strategy, messaging and tactics for an indication launch in the US
• Gain Market Insights to refine launch strategies to support the efgartigimod indications. This includes planning and execution of commercial ad boards, aligning with cross functional partners on strategic intent of ad boards, identifying appropriate advisors, developing stimuli and workshop design, and sharing of insights with broader organization to inform decision-making across multiple functions
• Support the development, execution and US implementation of core peer-to-peer initiatives and materials for HCPs. This includes the establishment of our disease state and branded speaker's bureau, the initial identification and training of speakers, and other non-personal channels for achieving P2P influence
• Support ongoing development and pull-through of the efgartigimod indication specific strategy. Ensure customer and competitor insights drive updates to strategy
• Align with Sales leadership on ensuring readiness of materials to support the Commercial Field Organization and work cross-functionally to prepare materials to support the Field Organization for Launch
• Manage multiple agency partners, including management of associated budgets, forecasts / accruals. Manage project timelines, including development of work plans and routing of all promotional materials through the appropriate review channels
• Support the VYVGART brand strategies with pull-through to national congress channel and regional congress execution. Manage Congress participation, including cross functional congress planning, booth design, and execution of commercial tactics, sponsorships, and events
• Collaborate with multiple functional groups within the organization, including but not limited to Marketing, Digital Marketing, Marketing Operations, Field Sales, Medical Affairs, Market Access, Compliance, Legal and Regulatory
• Partner with non-personal promotional (NPP) lead to align strategy and tactics, as well as to optimize data analytics and inform business decisions
• Work closely with Legal, Regulatory and Medical Affairs to effectively navigate Promotional Material Review process, prioritize and ensure timely and compliant development of HCP-directed tactics
• Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives

Requirements

• BS/BA degree (science or business degree preferred); MBA is a plus
• 3 years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry
• Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs
• Understanding of the legal and regulatory environment in pharmaceutical promotions
• Strong project management, communication, and organization skills
• Agility, proven ability to influence without authority and cross-functional collaboration
• Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results
• Experience in rare disease and/or neurology preferred
• US launch readiness experience preferred
• Travel 30%

Benefits

• comprehensive benefits package, including but not limited to retirement savings plans
• health benefits and other benefits subject to the terms of the applicable plans and program guidelines.