Senior Director of Marketing and Strategic Partnerships

Stanley Black & Decker, Inc. is a leading global company known for its innovative tools and solutions. The Senior Director of Marketing and Strategic Partnerships is responsible for guiding marketing initiatives, cultivating partnerships, and overseeing go-to-market activities to drive user value and business growth.

Responsibilities:

• Guide the strategic vision and direction of marketing initiatives
• Develop and execute go to market strategies that support the growth goals of DEWALT in general and the Construction Technology group in particular
• Ensure strategies are grounded in user value creation and market needs by maintaining an in-depth understanding of market expectations and industry trends
• Prioritize cross-product and cross-functional marketing initiatives for maximum impact
• Consult with product and business leaders on the scope and definition of key marketing initiatives, including the development of new campaigns and features
• Collaborate with cross-functional leaders, including global brand marketing and regional marketing teams, to ensure marketing effectiveness
• Prepare and deliver strategic marketing plans and regular updates to SBD leadership
• Manage go-to-market team responsible for content, campaigns and events
• Lead quarterly planning sessions to align team objectives with annual goals
• Ensure the team is tracking and reporting on key performance indicators
• Maintain a centralized OneDrive folder for all marketing, partnership, and project files
• Delegate responsibility for collaboration with internal marketing partners and external agencies
• Oversee planning and execution of trade shows and events, including the annual Summit, and in partnership with other teams across the business as needed
• Plan and maintain budget and track spending against that budget to ensure proper spending and allocation of resources
• Identify and cultivate strategic partnerships that advance marketing and business objectives
• Maintain or oversee the maintenance of relationships with key partners
• Define a strategic framework to evaluate partnership opportunities
• Identify and nurture new industry partnerships that align with business strategy, expanding and strengthening workflow solutions and addressing important user needs

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience working with technology solutions supporting the construction industry
• Excellent communication, relationship-building, and leadership abilities
• Ability to manage multiple projects and stakeholders in a fast-paced environment
• Experience in software product management and customer-facing commercialization highly preferred