Senior Associate, Integrated Marketing – Product Marketing

DoorDash is a technology and logistics company committed to empowering local economies. The Sr. Associate, Integrated Marketing - Product Marketing will own end-to-end product marketing and integrated campaign execution for high-priority consumer initiatives, developing go-to-market strategies and driving full-funnel execution across various marketing channels.

Responsibilities:

• Develop the go-to-market strategy for DoorDash's affordability initiatives and new product launches - defining audience-first messaging and positioning, and building integrated marketing plans across in-app, CRM, paid social, and off-platform channels
• Execute on those strategies end-to-end - developing marketing assets from templates, coordinating with channel partners (CRM, paid social, affiliate) on execution, and working with Legal to get sign-off across all assets and campaigns
• Work cross-functionally with Product, Strategy & Operations, and marketing leads to align on priorities, define goals and KPIs, design A/B tests, and ensure marketing plans are grounded in the latest product developments
• Run user research (UXR) to deepen understanding of target customers and translate insights into stronger messaging, better channel strategies, and more effective creative
• Track and report on performance across marketing channels - analyzing A/B test results, translating data into actionable insights that sharpen strategy, and optimizing in-flight campaigns

Requirements:

• 4–7 years of professional experience in product marketing or integrated marketing in a B2C environment
• Bachelor's degree required
• Experience developing go-to-market plans and launching new products, features, or benefits to consumers, with a strong grasp of how to move from strategy to execution
• A creative eye and comfort with asset creation - you can evaluate what makes a compelling ad, write strong marketing copy, and produce or direct creative work
• Analytical chops - you can synthesize data, make data-driven decisions, and balance quantitative measurement with an intuition-driven bias to action
• Familiarity with integrated marketing channels - CRM, paid social, in-app, and off-platform - and an understanding of how they work together across the funnel
• Strong cross-functional collaboration skills, with experience working across marketing, product, operations, legal, and channel teams to bring campaigns to life
• Exceptional project management and organizational skills - you can juggle multiple workstreams, hold deadlines, and keep stakeholders aligned without dropping the ball
• An ownership mentality and bias for action - you're proactive, reliable, and energized by working on problems that have real impact on customers' lives
• Comfort with ambiguity and the ability to operate with speed and rigor in a fast-moving environment
• MBA a plus
• Experience with Figma or similar tools is a strong plus
• SQL is a plus