Serve as the primary Marketing contact for Product Development, Sales and Service teams for all Government and Taft-Hartley specific initiatives and for additional cross-segment initiatives.
Partner closely for opportunities to innovate and evolve the product offer.
Develop sophisticated, cost-effective multi-media selling systems, including a focus on adopting sponsors and train sales teams on their effective use.
Create and own compelling marketing programs with a focus on digital execution.
Establish a market-leading narrative and value proposition for the Government segment, including connection to thought leadership content.
Translate key initiatives to support distribution.
Seek and interpret data analytics and develop case studies to validate results and support sales.
Identify key provider selection priorities for plan sponsors, advisors and consultants, based on market segment.
Measure effectiveness across a variety of dimensions to continuously refine the selling system.
Guide promotion strategy, especially for priority product launches and campaigns.
Gather marketplace feedback and insights; respond efficiently to requests or ideas that can drive results.
Keep current on legislative and regulatory developments that may impact or create distribution opportunities.
Evaluate and manage return on marketing investment.
Potential participation in intermediary site visits or due diligence meetings; limited travel required.

Bachelor's degree or equivalent
7-10 years of Marketing or product management, preferably in Retirement services or related industries
Understanding of the competitive retirement marketplace, and nuances of the Government and Taft-Hartley industries
Excellent written and verbal communication skills
Attention to visual and design elements
Strong research and analytical skills
Excellent project management skills
Ability to operate effectively in a matrixed environment
Innovative and creative mind
Familiarity with the latest marketing trends and technologies.

Medical, dental, vision and life insurance
Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time — 16 hours per calendar year
Leave of absence programs – including paid parental leave, paid short
and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Retirement Product Marketing Director

Key skills