Market Access Marketing and Strategy Director

SoTalent is an international biopharmaceutical organization dedicated to improving outcomes for patients and their families. The Associate Director, Market Access Marketing plays a key role in delivering strategies that support patient access and commercial success, implementing initiatives to ensure appropriate access across payer systems and distribution channels.

Responsibilities:

• Execute market access initiatives, ensuring alignment with broader brand and commercial objectives
• Contribute to the development of both short-term and long-term access strategies across multiple functions
• Support the creation of value propositions tailored to payer audiences, incorporating clinical, economic, and real-world evidence
• Develop and deliver tools and materials for use with key stakeholders, including insurers, government bodies, healthcare institutions, and distribution partners
• Work closely with internal teams such as payer account management, reimbursement support, patient services, and distribution partners to ensure consistent and effective execution
• Collaborate with marketing, medical, sales, and insights teams to provide a seamless and aligned customer experience
• Ensure access considerations are embedded early in brand planning, including pre-launch and lifecycle strategies
• Monitor changes in the healthcare landscape (e.g., policy, competition, reimbursement models) and adjust strategies accordingly
• Track performance metrics and evaluate the effectiveness of access initiatives, making data-driven recommendations for improvement
• Lead the development and refinement of messaging and materials aimed at supporting payer decision-making and product uptake
• Partner with cross-functional teams to ensure field teams are equipped with effective resources for stakeholder engagement
• Manage external agencies and vendors in the development of campaigns and materials
• Oversee review and approval processes to ensure compliance with medical, legal, and regulatory standards
• Manage budgets and ensure initiatives are delivered efficiently and within financial targets

Requirements:

• Significant experience (typically 7+ years) within pharmaceutical, biotechnology, or medical device industries
• Background in areas such as market access, payer engagement, patient services, or managed markets marketing is advantageous
• Strong understanding of core marketing processes, including strategic planning and campaign development
• Demonstrated ability to work across functions and influence stakeholders at multiple levels
• Excellent communication skills, both written and verbal
• Strong organisational and project management capabilities
• Experience working with external partners such as agencies or consultancies
• Analytical mindset with the ability to interpret data and inform strategic decisions
• Experience managing budgets and forecasts
• Knowledge of neurological conditions or similar therapeutic areas is beneficial
• Bachelor's degree required
• Advanced degree (e.g., MBA or equivalent) is advantageous
• Familiarity with payer engagement strategies and healthcare reimbursement environments is preferred