Inbound & Performance Marketing Manager

Oscilar is building the AI Risk Decisioning™ platform for banks and fintechs. They are seeking a Founding Inbound & Performance Marketing Manager to own paid channels, website conversion, and inbound optimization, directly impacting the inbound engine's pipeline creation and conversion efficiency.

Responsibilities:

• Own Google Ads end-to-end — keyword strategy, ad copy, bidding, landing pages, and negative keyword hygiene
• Own LinkedIn Ads across awareness, ebook lead gen, webinar promotion, and retargeting
• Run content syndication programs against target account lists, including vendor selection and performance testing
• Launch and test emerging paid channels: Meta, YouTube, programmatic/ABM display, review sites, newsletter sponsorships, and podcasts
• Set budgets, forecast pipeline, and reallocate spend based on channel ROI
• Own the marketing website as a technical surface — CMS, page builds, site performance, and routine hygiene
• Run conversion rate optimization across key pages, with a focus on interactive demo, ROI calculator, and use case landing pages
• Ship landing page tests for paid campaigns and read results with statistical rigor
• Partner with the content team on SEO and AEO-driven page structure
• Own UTM conventions, form tracking, and lead source hygiene across HubSpot and Salesforce
• Partner with RevOps and Growth Engineering on multi-touch attribution, campaign object design, and channel ROI reporting
• Manage the deanonymization stack and turn site signals into GTM activations
• Build dashboards that answer 'which campaign drove last week's pipeline' in one click, not three reports
• Partner with or directly run technical SEO, AEO, and GEO audits
• Collaborate with the content team on keyword strategy and content briefs
• Scale AI-assisted blog production
• Launch paid campaigns weekly across Google, LinkedIn, and emerging channels
• Run an always-on experimentation calendar: creative tests, audience tests, landing page tests, bidding tests
• Ship landing pages and site updates without waiting on design or engineering cycles
• Own the performance review: weekly channel health, monthly pipeline attribution, quarterly spend reallocation
• Partner with BDRs on inbound lead routing, follow-up sequences, and signal-based outbound
• Brief creative, manage vendors, and run agencies only when in-house execution is not the right call

Requirements:

• 5–7+ years in B2B marketing with at least 3 years running paid channels hands-on
• Deep fluency in Google Ads and LinkedIn Ads — you have built, broken, and rebuilt accounts
• Track record of scaling a paid channel into a compounding pipeline source
• Comfortable with six-to-seven figure annual spend and the forecasting that comes with it
• Have shipped landing pages and site updates in a modern CMS (Webflow, Framer, WordPress, or similar)
• Run CRO programs with real statistical discipline — you know when a lift is real and when it is noise
• Comfortable in GA4, Google Tag Manager, HubSpot, and Salesforce reporting
• You default to launching and iterating, not perfecting before shipping
• Comfortable designing lightweight tests across channels and doubling down on what works
• You measure what matters but don't let imperfect data paralyze you
• You can stand up a new channel without a playbook or a vendor holding your hand
• You have scaled paid programs at a company where attribution was messy and budgets were contested
• Resourceful: you figure it out rather than wait for someone else to figure it out for you
• Daily familiarity with Claude Cowork and Claude Code, or equivalent agentic AI tools
• You reach for an AI agent before you reach for a contractor — whether the task is a landing page, a data pull, a script, or a one-off tool
• You have opinions on where AI belongs in the marketing stack and where it does not
• SEO, AEO, or GEO program ownership — technical audits, content strategy, or AI-assisted content production
• Comfort shipping webapps with GitHub and Vercel (or similar) — you can deploy a landing page, microsite, or internal tool without an engineer
• Marketing at a company selling to financial institutions or regulated industries
• Growth engineering fluency — SQL, dbt, or comfort briefing engineering partners on tracking and data work
• Marketing automation and data tooling (HubSpot, Salesforce campaign object, Hightouch, Segment)
• Worked at a company in the $5M–$50M ARR scaling phase