Samsara is the pioneer of the Connected Operations™ Cloud, enabling organizations to harness IoT data for actionable insights. They are seeking a Senior Marketing Analytics Manager to transform unstructured product and operational data into interactive visualizations and analyses that inform product decisions and enhance customer understanding.
Responsibilities:
- Partner with marketing teams to identify data needs and translate them into structured analysis, dashboards, and interactive data stories using product and operational data
- Transform unstructured and complex product datasets into clean, analysis-ready models through data transformation and preparation pipelines
- Develop dashboards and analyses to surface business-critical KPIs and assess sales and marketing performance
- Perform ad-hoc reporting and deep dives to uncover key insights across programs and initiatives to inform strategy and decision making
- Communicate insights using data visualizations and presentations to a range of stakeholders
- Closely partner with Sales and Marketing teams as an advisor - ensure they understand the performance of their efforts and have actionable recommendations
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
- Partner with the Data Stories team to support positioning Samsara as a business leader through the creation of a data stories hub
Requirements:
- Bachelor's in Statistics, Computer Science, Business, Economics or other related analytical fields
- 5+ years of relevant analytics or business intelligence work experience
- Expert in SQL, python and visualization platforms (Tableau preferred)
- Familiarity with building applications
- Strong analytical and critical thinking skills with experience in data analysis
- Ability to translate unstructured ideas into an end data product for the team
- Comfortable leveraging AI tools to accelerate data transformation, analysis, and visualization workflows
- Excellent communication skills with the ability to synthesize and communicate results and tell compelling stories with data
- Experience supporting Sales, Product or Marketing teams
- Sales and marketing experience including familiarity with MarTech tools
- Navigate large, multifaceted datasets to answer hard questions — drawing on the right analytical or statistical approach for each problem
- Hands-on experience working with Databricks
- Data Science, machine learning or predictive analytics experience
- Actively builds AI fluency relevant to BI and analytics work, including prompt engineering for data tasks, exploring AI-assisted features in tools, and staying current on how AI is reshaping the analytics landscape
- Comfort working in an exploratory environment, testing and iterating on new data sources and methodologies