Product Marketing Specialist

Stride, Inc. is a fast-paced corporate marketing department seeking a Product Marketing Specialist. The role involves planning and executing marketing campaigns to support Stride's products and initiatives, understanding customer targets, and collaborating with cross-functional teams to enhance enrollment and retention strategies.

Responsibilities:

• Develop and implement comprehensive new product launch plans, including positioning, messaging, and go-to-market strategies
• Manage commercial launch plans and marketing campaigns including internal enablement plans as well as various digital marketing tactics, with the goal of customer acquisition and retention
• Develop go-to-market plans by working across Academic Services, School Operations, MarComm, Demand Generation, and Enrollment Operations
• Work with internal Creative / Dev Teams to create various deliverables including emails, landing pages, lead capture forms and reporting
• Work with internal and external stakeholders to develop compelling product content and collateral that effectively communicates the unique value proposition of our products to target audiences
• Collaborate with the school operations and product team to understand product features, benefits, and competitive differentiators, and incorporate them into enablement/launch strategies and materials
• Work with our internal Market Research team to conduct market research to identify customer needs, market trends, and competitive landscape, and use the insights to inform marketing strategies and tactics
• Monitor and analyze marketing metrics, such as website traffic, conversion rates, and lead generation, to evaluate the effectiveness of marketing initiatives and make data-driven recommendations for optimization
• Develop A/B testing to optimize the product presentation to our target audience
• Serve as a credible subject matter expert with a working knowledge of areas of responsibility
• Forge strong relationships with internal teams and external organizations
• Ensure thorough, timely and accurate stakeholder communications
• Stay up-to-date with the latest trends, technologies, and best practices in online K-12 education and early professional development, product marketing, and digital marketing, and apply the knowledge to continuously improve our marketing strategies and tactics

Requirements:

• 4+ years of experience in marketing, ideally in product marketing OR brand management, or related cross-functional support roles
• Equivalent combination of education and experience
• Ability to manage multiple priorities on a daily basis and work independently with a strong bias for action
• Highly organized, detail-oriented, meets deadlines consistently, and able to drive clarity in the face of ambiguity
• Strong growth mindset, able to take in feedback and demonstrate continued growth
• Strong strategic thinking, analytical thinking, problem-solving skills
• Excellent presentation skills with ability to leverage technology effectively
• Excellent interpersonal and collaborative skills with ability to build strong working relationships
• Ability to work both independently and within a team-oriented environment
• Strong project management and organizational skills with attention to detail
• Excellent written and oral communication skills
• Experience setting and delivering against measurable marketing metrics
• Highly organized, detail-oriented, meets deadlines consistently
• Ability to prioritize effectively and manage competing priorities to deliver and drive results
• High level of quality and accountability for work product
• Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events)
• Ability to clear required background check
• Product marketing or brand management experience
• Ed tech experience
• Adept at leveraging AI