Senior Product Marketing Manager

Origin is building the first truly AI-native wealth manager for the mass market, aiming to make sophisticated financial management accessible and automated. They are seeking a Senior Product Marketing Manager to lead go-to-market strategies, lifecycle marketing, and in-product positioning, partnering closely with Product and Engineering teams to drive activation and retention.

Responsibilities:

• Define and execute GTM strategies for new features and major product releases
• Partner with Product and Engineering on launch gates, timelines, and readiness criteria
• Develop clear positioning, messaging, and value propositions
• Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content
• Ensure launches are measurable, impactful, and optimized post-release
• Own lifecycle strategy across email, push, and in-app messaging
• Build programs that improve activation, feature adoption, monetization, and retention
• Develop segmentation frameworks and testing roadmaps
• Continuously optimize messaging, timing, and targeting to improve engagement and LTV
• Partner with Analytics to measure cohort performance and downstream impact
• Optimize in-app marketing placements and website messaging
• Improve conversion flows and feature discovery surfaces
• Ensure consistent, compelling messaging across all customer touchpoints
• Identify friction in funnels and execute experiments to improve CVR
• Own performance metrics tied to adoption, engagement, and retention
• Use funnel analysis, cohort analysis, and A/B testing to drive decisions
• Translate insights into experiments and execution
• Focus on scalable systems that increase LTV over time

Requirements:

• 5–8+ years of Product Marketing experience, preferably in a high-growth startup environment (fintech strongly preferred)
• Proven track record partnering with Product and Engineering in agile environments
• Deep hands-on experience with lifecycle marketing (email, push, CRM platforms)
• Extremely data-driven and comfortable working in analytics tools
• Growth-minded — you think in experiments, velocity, and measurable outcomes
• Strong operator — you move quickly, take ownership, and ship
• Clear, compelling communicator who can simplify complex products