Founding Product Marketer

LTV.ai is redefining email marketing for e-commerce brands by automating manual tasks, helping brands focus on their customers. As the founding product marketer, you will build the content engine from scratch, shaping the market's perception of LTV.ai while driving customer engagement and retention.

Responsibilities:

• Launch and run a weekly newsletter — the must-read for e-commerce retention operators
• Build a recurring roundup of the best emails sent through LTV.ai, surfacing real campaigns, results, and creative from our customer base
• Turn every product launch into a story — feature summaries, release notes, and announcements that show why it matters, not just what shipped
• Own the LinkedIn and broader social strategy end-to-end: founder content, company channels, and a repeatable playbook for shipping daily
• Stand up and grow our customer community — a place where the best e-commerce retention operators come to learn, share, and level up
• Develop our content pillars, distribution model, and editorial standards so the engine keeps running as we scale
• Partner with sales, CS, and product to mine wins, customer stories, and product moments worth telling

Requirements:

• 4+ years in content marketing, brand, or editorial roles — ideally with time at an early-stage startup where you built something from zero
• Founder mentality — you're energized by a blank page and have a track record of standing up content engines, not just operating inherited ones
• Deep understanding of the e-commerce ecosystem and retention channels — you know what operators actually care about and can write to them, not at them
• Sharp writer with a real voice — you can move fluidly between a punchy LinkedIn post, a thoughtful newsletter, a product announcement, and a customer story
• Proven LinkedIn and social instincts — you've grown company or founder accounts and understand what makes content travel in B2B today
• AI-first operator — your default instinct is to use AI to research, draft, edit, repurpose, and ship at 10x the volume without sacrificing quality. You treat AI tooling as a force multiplier, not a novelty
• Community builder — you've grown an audience, run a Slack/Discord/Circle community, or built a program that gets customers talking to each other
• Analytical and self-directing — you set your own goals, instrument your work, and double down on what's working
• Strong taste — you can tell the difference between content that performs and content that just fills a calendar, and you don't ship the latter