Senior Product Marketing Manager

Bestow is a leading vertical technology platform focused on modernizing life insurance. The Senior Product Marketing Manager will be responsible for platform messaging and positioning, leading product launches, and ensuring effective sales enablement to drive market impact.

Responsibilities:

• Own Bestow's platform messaging and positioning — using AI-assisted research and synthesis to develop narratives that resonate with enterprise insurance carriers at every stage of the buying journey, and iterate them faster as the market evolves
• Lead go-to-market for product launches, coordinating across Product, Sales, and Marketing — leveraging AI tools to accelerate content production, personalize messaging by segment, and ensure every release lands with clarity, confidence, and market impact
• Build and maintain a high-quality sales enablement library — pitch decks, one-pagers, battle cards, and objection-handling guides — using AI workflows to produce and update materials faster without sacrificing quality
• Develop and maintain competitive intelligence using AI-powered monitoring tools to track competitor moves, surface insights continuously, and keep Sales sharp and positioning refined in real time
• Partner with Communications to ensure product narratives show up in analyst conversations and earned media moments — using AI tools to help draft, adapt, and tailor content across formats and audiences
• Conduct customer and market research using a mix of traditional methods and AI tools to synthesize buyer language, needs, and decision criteria at greater depth and speed than either approach alone
• Establish a measurement framework to track how product marketing is contributing to pipeline and win rates — using AI-assisted analysis to surface patterns and make the case for what's working

Requirements:

• Product marketing experience in B2B SaaS or enterprise technology — you're operating at a senior level and ready for more responsibility
• A compelling storyteller who can take a complex, technical platform and make it land clearly and powerfully with a sophisticated enterprise audience
• Strong positioning and launch instincts — you know how to build a narrative from scratch and take it all the way through execution, without a lot of hand-holding
• Comfortable building sales enablement from the ground up and working closely with a sales team to understand what they actually need to win
• Curious and research-driven — you go deep on buyers, competitors, and the market using every tool available, including AI, to make your work sharper and your instincts better-informed
• Energized by building — you're motivated by ownership, not intimidated by it
• Genuinely AI-fluent — you use AI tools as a core part of how you work, not an occasional shortcut. You know when they accelerate good judgment and when human instinct has to lead
• Excellent written and verbal communication skills — you write with precision, make complex things feel simple, and maintain that standard whether you're drafting from scratch or editing AI-generated output
• Experience in fintech, insurtech, or a platform business is a strong plus