Marketing Manager, SLED/FED - D.C., Virginia, or Maryland

Torq is a rapidly growing cybersecurity company known for its innovative AI SOC platform. They are seeking a Public Sector Marketing Manager to develop and execute strategic marketing programs aimed at driving awareness and engagement within federal, state, local, and education markets.

Responsibilities:

• Develop and execute a public sector marketing strategy that accelerates Torq's growth within federal, state, local, and education markets, building brand visibility and positioning as a category leader
• Plan, manage, and execute in-person and virtual events tailored to public sector audiences, including government conferences, agency-focused roundtables, partner events, and customer experiences
• Collaborate cross-functionally with Demand Generation, Communications, Product Marketing, and Partner Marketing to build integrated, multichannel go-to-market campaigns that resonate with government buyers
• Align closely with public sector sales teams and channel partners — including Global Systems Integrators, resellers, and systems integrators — to co-develop joint marketing programs, coordinate field activities, and maximize pipeline impact across government accounts
• Build and manage GSI partner marketing relationships, including co-branded campaigns, joint event sponsorships, solution-focused content, and enablement activities that help GSI partners bring Torq's capabilities to their government clients
• Develop content and messaging tailored to public sector personas and procurement contexts, including compliance-aware materials suited to government decision-making processes
• Analyze and report on campaign and event performance, measuring impact on lead generation, pipeline creation, and revenue within public sector accounts
• Manage budgets and logistics for public sector marketing programs, ensuring flawless execution and strong ROI
• Stay current on government procurement cycles, compliance requirements, and key contract vehicles (e.g., GSA schedules, CWACs) to inform campaign timing and positioning
• Continuously optimize programs to improve engagement, efficiency, and measurable business outcomes across the public sector funnel

Requirements:

• 5+ years of B2B marketing experience, with meaningful exposure to federal, state/local, or education (SLED) markets — experience in the software/SaaS or cybersecurity industry strongly preferred
• Proven success partnering with public sector sales teams and channel partners, including experience working with Global Systems Integrators (GSIs) to develop joint go-to-market programs and drive measurable pipeline growth in government accounts
• Familiarity with government procurement processes, contract vehicles, and compliance considerations relevant to marketing in regulated environments
• Expertise in event strategy, logistics, sponsorships, and budget management, including experience with major public sector conferences (e.g., RSA Public Sector, AFCEA, ACT-IAC)
• Strong project management skills and meticulous attention to detail, with the ability to manage multiple programs under tight deadlines
• Excellent communication and collaboration skills; you thrive in a cross-functional, fast-paced environment
• A data-driven mindset, with experience tracking and analyzing marketing performance and ROI (Salesforce experience preferred)
• Creative problem solver with a passion for building scalable, high-impact campaigns tailored to complex buying environments
• Bachelor's degree or equivalent professional experience