Performance Marketing Manager

Bobyard is a company revolutionizing the construction industry by automating takeoff processes with AI technology. They are seeking a Performance Marketing Manager to own paid acquisition strategies, optimize campaigns, and drive revenue through data-driven marketing efforts.

Responsibilities:

• Own Google Search, LinkedIn, YouTube, Meta, and whatever channel wins next. Build, launch, and optimize campaigns that target estimators, PMs, and owners
• Your KPI is qualified pipeline and revenue, not MQLs. You will build full-funnel campaigns that convert, not just drive traffic
• Own HubSpot + Salesforce reporting. Build the dashboards that show exactly which keywords, creatives, and audiences create revenue
• Partner with PMM and design to ship fast, test-heavy pages in Webflow. You write the copy, you run the A/B test, you own the CVR
• Run 10+ experiments per month on messaging, offers, audiences, and bids. Kill losers fast, double down on winners
• Manage six-figure monthly spend. Allocate across trades and geos based on LTV and sales capacity. Ruthless ROI focus
• Build nurture and retargeting that moves prospects from demo request to closed-won. Work with sales on speed-to-lead and follow-up
• Find their customers and steal them with better targeting and sharper creative