Senior Demand Generation Marketing Manager

TeamSnap is a sports and communication platform dedicated to enhancing youth sports experiences. They are seeking a Senior Demand Generation Marketing Manager to lead marketing initiatives that drive new business and optimize lead generation for their advertising and sponsorship solutions.

Responsibilities:

• Create and execute integrated campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth
• Optimize and scale digital channels, including email, paid media, newsletters, and sponsorships
• Lead event marketing in partnership with sales—including 4+ in-person events per year and a robust webinar program
• Own website performance reporting and drive landing page optimization to improve conversion rates
• Build content marketing initiatives that engage our audience and reinforce thought leadership
• Map and optimize the buyer journey—developing email nurtures that convert subscribers to qualified leads
• Collaborate closely with sales and sales enablement to align campaigns and lead flow
• Manage marketing operations, including segmentation, lead scoring, automation, and campaign asset execution
• Track, analyze, and report on pipeline performance and marketing ROI across all programs

Requirements:

• 7+ years of experience leading B2B demand generation marketing
• Proven ability to build and scale multi-channel marketing programs (paid media, email, content, events)
• Strong hands-on experience with marketing automation tools (e.g. HubSpot, Marketo) and CRM systems
• Experience using Salesforce to manage pipeline reporting and campaign performance tracking
• Highly data-driven, with a bias for action and experimentation
• Builder mindset—comfortable navigating ambiguity and turning strategy into execution
• Clear communicator and strong cross-functional collaborator that can rally a team around a campaign and goal
• Experience in the advertising, media, or sponsorship industry