Container Optimization Marketing Manager - PerfectScale by DoiT

DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud for business growth and innovation. The Container Optimization Marketing Manager will lead the marketing strategy for DoiT’s Kubernetes optimization business, focusing on driving growth, pipeline, and market positioning through integrated campaigns and collaboration with sales and product teams.

Responsibilities:

• Business Unit GTM Strategy & Centralization
• Serve as the primary marketing lead for the PerfectScale business unit
• Translate revenue targets and expansion goals into a unified quarterly marketing strategy
• Define ICP segmentation across Kubernetes users, enterprise container teams, and CSP related solutions
• Shape economic narratives around data platform waste reduction and performance optimization
• Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
• Ensure PerfectScale positioning is clearly differentiated in the data optimization market
• Lead and direct cross-functional execution across: Growth and Digital
• Paid search around Kubernetes optimization
• LinkedIn targeting for data engineering and FinOps leaders
• Retargeting strategies tied to Kubernetes optimization interest
• SDR campaign enablement and follow-up strategy
• Kubernetes optimization guides
• Kubernetes efficiency playbooks
• Case studies showing measurable cost reduction outcomes
• Economic value narratives tied to cost savings
• Campaign themes for Kubernetes optimization
• Visual positioning aligned to enterprise Kubernetes usage
• Develop and manage strategic campaign briefs that align messaging, audience, and economic value
• Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem: Kubernetes digital campaigns
• Kubernetes optimization webinars
• Executive roundtables for Kubernetes and FinOps leaders
• Campaign landing pages tied to measurable cost outcomes
• Content programs built around 'Kubernetes optimization'
• Drive performance against: Marketing sourced pipeline
• Customer expansion
• Cost per qualified meeting
• Pipeline velocity
• Develop quarterly thought leadership themes around Kubernetes efficiency
• Position PerfectScale as the intelligent optimization layer for Kubernetes
• Align with Product and BU Sales to highlight roadmap and innovation
• Ensure conversion from registrant to opportunity is structured and measurable
• Partner with Content, Growth, Sales, and RevOps to create visibility into: Cost per lead and cost per meeting
• Conversion to opportunity
• Pipeline contribution Influenced revenue
• Continuously refine programs based on performance data and economic outcomes

Requirements:

• 3 to 5 years in B2B marketing, demand generation, or product marketing
• Experience marketing to Kubernetes engineering, container, or FinOps audiences
• Familiarity with Kubernetes, containers, or cloud data workloads
• Strong strategic planning capability combined with hands-on execution
• Demonstrated success driving pipeline growth in a technical B2B environment
• Experience partnering closely with sales leadership
• Thinks in terms of revenue, expansion, and economic value
• Understands enterprise data teams and cloud cost pressures
• Comfortable owning a business unit narrative
• Can centralize and prioritize across competing marketing inputs
• Moves fluidly between strategy and execution
• Data-driven and outcome-oriented