Senior Product Manager

SONIFI Solutions, Inc. is a company that delivers interactive patient engagement and clinical workflow solutions to healthcare organizations. The Senior Product Manager, New Markets plays a critical role in shaping the product portfolio by identifying and advancing new product and market opportunities through market understanding and strategic analysis.

Responsibilities:

• Lead ongoing market research and voice of customer (VoC) efforts to uncover emerging needs, trends, and opportunities across patient engagement and healthcare staff workflows
• Synthesize qualitative and quantitative insights—including customer feedback, industry trends, and competitive analysis—into clear, actionable opportunity narratives
• Develop market segmentation models, use case frameworks, and problem statements to guide strategic exploration and prioritization
• Identify and shape new product concepts, innovation themes, and market adjacencies aligned with company strategy
• Evaluate opportunities based on customer value, market potential, feasibility, and strategic fit
• Partner with product and engineering leaders to refine opportunity hypotheses and support solution framing or validation activities when appropriate
• Develop and maintain business cases for new product and market opportunities, including market sizing, value propositions, risks, and expected impact
• Support leadership decision making through clear analyses, trade offs, and recommendations
• Contribute to prioritization discussions and investment planning across the product portfolio
• Inform product and portfolio roadmaps with market backed insight, strategic rationale, and context
• Collaborate with Product Management and engineering partners to ensure alignment between opportunity intent and execution plans alongside competing priorities
• Provide strategic guidance on business and stakeholder requirements during development, pilots, or incubation efforts to ensure solutions remain aligned with original market and customer intent
• Maintain a strong understanding of healthcare ecosystems, workflows, and regulatory considerations influencing product adoption and success
• Act as a strategic thought partner on innovation trends, elevating cross functional discussions with real world healthcare perspective
• Advocate for solutions that deliver meaningful outcomes for patients, clinicians, and healthcare organizations

Requirements:

• 7+ years of experience in healthcare product management, product strategy, consulting, or related disciplines
• Demonstrated ability to conduct market research, customer discovery, and competitive analysis and translate insights into strategic recommendations
• Experience developing business cases and supporting investment decisions for new product or new market entry initiatives
• Strong understanding of healthcare delivery models, clinical and operational workflows, and regulated environments
• Excellent strategic thinking, analytical, and communication skills with the ability to influence across functions
• Comfort operating in ambiguity, early stage exploration, and evolving scopes as opportunities mature
• Ability to lead and collaborate with software development teams to deliver solutions that satisfy business and stakeholder requirements efficiently, on time, and on budget