Support the planning, execution, and performance management of paid media campaigns across search, social, and programmatic channels.
Collaborate cross-functionally with marketing, sales, and product teams to develop paid media strategy and audience approach.
Research advertising trends and platform best practices to enhance strategic media planning.
Support creative development for paid media assets by developing creative briefs, reviewing assets, and ensuring creatives align with our brand guidelines.
Build and segment ideal customer profiles on paid media channels using platform targeting and audience lists.
Own the end-to-end tracking of new media launches from campaign development to execution.
Collaborate closely with product marketing and content team to align on paid messaging roadmaps for new campaign launches.
Monitor and analyze channel KPIs and performance trends, translating data into actionable insights and recommendations.

Bachelor’s degree in Marketing, Business, Communications, or a related field.
2-3 years of experience in paid media, digital marketing, or campaign execution, with hands-on responsibility for campaign launches and optimization.
Proven experience executing campaigns across search, social, and programmatic channels (e.g., Google Ads, LinkedIn, Meta, DV360 or similar platforms).
Strong working knowledge of campaign trafficking, tagging, and QA processes, including experience with tracking frameworks (e.g., UTM parameters, pixels, conversion tracking).
Experience collaborating with media agencies and cross-functional teams (demand generation, brand, web, analytics), with the ability to manage deliverables and timelines effectively.
Proficiency in campaign performance analysis and reporting, with the ability to interpret KPIs and translate data into actionable insights.
Strong understanding of funnel metrics and conversion performance (MQL → SQL → revenue), with an ability to identify optimization opportunities.
Highly organized and detail-oriented, with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
Strong communication and collaboration skills, with a proactive approach to problem-solving and execution.

Advertising Supervisor

Key skills