Marketing Specialist – Go To Market

Role Overview

• Support the execution of targeted marketing campaigns aligned to sales priorities and revenue initiatives
• Support go-to-market activities for core solutions through campaign execution, messaging updates, and sales support initiatives
• Own the coordination and logistics for Tier 2 and Tier 3 industry events, including booth planning, lead management, campaign coordination, and follow-up activities
• Help maintain and organize sales enablement materials, presentations, messaging resources, and campaign assets
• Support the development and deployment of email campaigns, customer communications, and sales outreach materials
• Partner with GTM Marketing Manager on strategic marketing initiatives by assisting with execution, project coordination, research, and campaign support activities
• Assist with reporting and tracking campaign engagement, event metrics, and pipeline support activities
• Provide day-to-day support for broader GTM initiatives and cross-functional coordination efforts
• Assist in managing project timelines, deliverables, and communication across GTM initiatives to support execution consistency
• Support lead management and campaign tracking activities to help ensure accurate follow-up and pipeline visibility

Requirements

• Bachelors degree in related field and 2 years experience or HS/GED and 6 years for related experience
• Experience executing multi-channel marketing campaigns (email, digital, events)
• Strong project management and organizational skills
• Proficiency with marketing tools (e.g., CRM (Salesforce), marketing automation platforms)

Benefits

• Healthcare (Medical, Dental, Vision)
• Paid Time Off, Volunteer Time Off, and Holidays
• Employer-Matched Retirement Plan
• Employee Stock Purchase Plan
• Short-Term and Long-Term Disability
• Infertility Treatment, Adoption and Surrogacy Assistance
• Tuition Reimbursement