Sales Enablement Manager

Role Overview

• Develops or supports development of customer marketing strategies to support Consumer, Small Group, 51+, Direct Public, SHBP and Large Group/National Accounts businesses, and implements annual sales enablement and customer/broker engagement plan to guide resource allocation and budgets.
• Supports development of sales enablement spend and updates bi-annual forecast.
• Manages end of month expense reporting and reconciliation and provides regular reporting to Director and CBU sales management.
• Collaborates with Director and CBU sales management to develop creative briefs to provide strategic direction to enterprise marketing team on required materials, value proposition, annual selling strategies and priorities from the CBU Go-to-Market Plan.
• Provides feedback on creative materials developed by central marketing team, and gives final approval on executional plans developed by the enterprise marketing team prior to implementation.
• Works with enterprise marketing team and sales leadership to set KPIs to measure effectiveness of sales enablement tools.
• Develops and manages annual Open Enrollment Period member education and awareness content development plan for Small Group, 51+, Direct Public, SHBP and Large Group/National Account segments, including end-to-end project management of all member educational material development in collaboration with enterprise marketing and enterprise communications.
• Implements & manages, sales and tactical marketing and messaging strategies with business owners in Sales, Product Development, Digital, HCM&T, Enterprise Communications and Service to be used in capabilities presentations and direct-to-broker marketing programs.
• Responsible for Horizon’s Customer Advisory Board bi annual meeting plan development and execution, including researching and selecting keynote speaker and venue, developing meeting agenda and recommending Horizon executive speakers.
• Supports Horizon presence at industry events and conferences to support lead generation & retention efforts.
• Responsible for the strategic management of the Horizon Broker Landing Page on Horizonblue.com and content development and management of sales enablement assets for consultant/broker partners and employer groups and membership they support.
• Supports ongoing Consultant/Broker initiatives for all CBU markets.

Requirements

• Requires Bachelor’s degree from an accredited college or university, in Business, Marketing, Digital Marketing, English or Journalism.
• Advanced degree in Marketing or an MBA preferred.
• Requires a minimum of 5 years customer/broker marketing experience in financial services, consumer products, or retail industries.
• Health Insurance industry experience a definite plus.
• Requires a minimum of 5 years’ experience in b2b and or b2c marketing and sales enablement.
• Broker/Channel marketing and engagement experience a plus.
• Experience in brand and product campaign development and advertising management a plus.
• Requires minimum of 5 years agency and budget management experience.
• Prefers minimum of 2 years’ experience in a management capacity.
• Must be proficient in a Windows based environment, including MS Office products (Word, Excel, and PowerPoint).
• Requires proficiency with technical products.
• Requires knowledge of health and wellness industry and relevant trends.
• Requires knowledge of Product Development.
• Requires knowledge of budgeting/forecasting processes.
• Knowledge of various constituent roles within the sales function is desirable.

Tech Stack

• Go

Benefits

• Comprehensive health benefits (Medical/Dental/Vision)
• Retirement Plans
• Generous PTO
• Incentive Plans
• Wellness Programs
• Paid Volunteer Time Off
• Tuition Reimbursement