Day-to-day client lead across a number of the agencies most important Digital clients – with a focus in the fashion, financial and news industries.
Developing monthly/quarterly Performance plans for local and regional clients based on key business objectives (Sales, Revenue, CPA, ROAS, Leads, CPL etc).
Ensure all campaign / project costs are accurately quoted and cost estimates are delivered to the client and approved prior to campaign launching / project beginning
Build strong relationships with clients by providing data-driven insights, regular reporting and strategic guidance on performance marketing.
Set targets, monitor KPIs, and measure multiple campaigns across many online channels.
Propose, execute and analyse testing plans to deliver efficient spend of marketing budget.
Deliver post campaign reports to clients that are action & insight focused.
Propose & implement relevant tracking tools on clients websites to help develop robust analytics.

3 years+ of experience in the field of digital marketing responsible for executing and optimizing performance marketing campaigns
Experience proposing and managing large scale paid advertising budgets against business objectives and ROI targets
In-depth understanding and experience using various performance marketing platforms including, but not limited to, Google Ads, Google Search Ads 360, Yahoo, Bing, Baidu
Hands-on experience using Google Analytics, Adobe Analytics, DoubleClick Campaign manager, Google Data Studio.
Strong project management and organizational skills
Fluent in English & Cantonese
Strong presentation and interpersonal skills
Enjoy working with and learning from people of different backgrounds and cultures
Experience working in a headquarters / regional role

Digital Manager

Key skills