Develop and implement a content marketing strategy aligned with the company’s objectives and goals.
Create engaging, high-quality content in multiple formats, including blog articles, case studies, videos, social media posts, event materials, and paid media campaigns.
Produce persuasive copy for digital advertising campaigns across various channels, ensuring alignment with the brand message and performance objectives.
Manage the editorial calendar, ensuring content and campaign delivery within established deadlines.
Develop and manage the social media editorial plan, maintaining consistent channel presence, alignment with brand positioning, and integration with broader marketing initiatives.
Lead editorial strategy and content partnerships with influencers in the accounting market, coordinating campaigns, content plans, and relationship management to expand brand reach and engagement.
Optimize content for SEO to improve organic search rankings and increase traffic.
Analyze content performance using data analytics tools and provide insights and recommendations for improvement.
Ensure all content aligns with brand identity, including tone of voice, language, and key messages.

Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
Advanced English (required).
Proven experience in content marketing and SEO, with a portfolio of work.
Experience in people management.
Experience creating high-performance copy for paid media and digital advertising campaigns.
Experience managing editorial relationships and marketing initiatives with influencers, preferably in the accounting market or B2B environments.
Experience developing content strategies and materials for events and audience engagement activities.
Experience creating and managing social media editorial plans.
Knowledge of data analysis, CMS platforms, SEO tools, and AI-powered marketing and content platforms.

Hybrid Work Model: We adopt a flexible hybrid work environment (2–3 days per week in the office, depending on the role) for office-based positions, ensuring an integrated and consistent experience both digitally and in person.
Flexibility and Work–Life Balance: “Flex My Way” is a set of policies designed to help manage personal and professional responsibilities, whether caring for family, participating in community activities, or taking time for rest and personal renewal.
Development and Professional Growth: We promote a culture of continuous learning and skills development, preparing our talent to face future challenges and deliver real solutions.
Competitive Industry Benefits: We offer comprehensive benefits packages that include medical and dental coverage, two company mental health days, performance-based incentive programs, and resources for mental, physical, and financial well-being.
Social Impact: Make an impact in your community through our Social Impact Institute. We offer all employees two paid volunteer days per year and opportunities to participate in pro bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

Content Marketing Manager

Key skills