Director, Lead Management – Marketing Operations

Role Overview

• Lead and develop a high-performing marketing operations and lead management team responsible for lead acquisition, qualification, routing, reporting, and sales enablement.
• Own the end-to-end lead management strategy and governance framework, ensuring leads from marketing campaigns, supplier programs, events, digital channels, and third-party sources are effectively qualified, assigned, tracked, measured, and converted.
• Establish the strategic roadmap for lead management and funnel growth, evaluating emerging technologies and AI-driven capabilities to improve lead quality, qualification, assignment, sales adoption, conversion rates, and overall revenue performance.
• Partner with Sales leadership to optimize lead management processes, improve follow-up effectiveness, increase lead acceptance and conversion rates, and remove barriers impacting sales productivity.
• Serve as the Americas business owner for marketing operations technologies and reporting platforms, partnering with the Global Salesforce Center of Excellence to define requirements, influence platform strategy, and drive scalable process and technology improvements.
• Lead the development and governance of marketing performance reporting and business intelligence frameworks, ensuring accurate visibility into campaign effectiveness, lead quality, pipeline contribution, opportunity creation, and revenue impact.
• Drive self-service analytics and reporting capabilities through Power BI, Salesforce, and related platforms while ensuring data integrity, consistency, and governance across systems and dashboards.
• Collaborate with supplier marketers, sales leadership, technical subject matter experts, and campaign managers to ensure accurate campaign tracking, attribution, and performance measurement.
• Provide strategic recommendations to senior leadership regarding funnel performance, lead quality trends, conversion opportunities, marketing effectiveness, and operational improvements.

Requirements

• Typically 10+ years including 5+ years of management experience
• Experience working with CRM, marketing automation, and customer data platforms, including Salesforce
• Experience partnering with enterprise technology teams on platform strategy, business requirements, process design, and large-scale system implementations
• Experience developing and managing business intelligence and reporting solutions using Power BI or similar analytics platforms
• Experience working with digital analytics, data enrichment, and customer intelligence platforms to improve lead quality, funnel performance, and business insights

Benefits

• Generous Paid Time Off
• 401K and Pension Plan
• Paid Holidays
• Family Support (Paid Leave, Surrogacy, Adoption)
• Medical, Dental, Vision, and Life Insurance
• Long-term and Short-term Disability Insurance
• Health Savings Account / Flexible Spending Account
• Education Assistance
• Employee Development Resources
• Employee Wellness, Leadership Development and Mentorship Programs