Day to day management of PPC accounts through keywords, negatives & ads optimisation, A/B testing & data analysis.
Managing the Smec bid management platform and optimising accounts using Google bidding solutions.
Maintain and develop shopping campaigns through product performance optimisation, shopping feed optimisation and website data quality checks.
Weekly reporting on the key metrics of revenue, CPC, CPO and ROI.
Measuring and analysing campaign performance & using web analytics to identify areas of improvement.
Keep up to date with PPC & Display trends.
Work closely with designing team to create strong assets tailored for placements.

1+ years of experience in managing Search & Shopping campaigns
Strong analytical skills with experience using Google Analytics and MS Excel
Experience of working with a bid management platform
Fluency in English language
Willingness to learn, do research and take initiatives.
Commercial awareness so they can add value to the business outside of just PPC.
Can-do attitude, willingness to get stuck in and make things happen
Can work as a team player as well as being able to work to individual performance goals.
Flexibility, ability to cope with change.

PPC Executive

Key skills