Produce engaging, platform-native content that grows brand awareness
Own the full content lifecycle: ideation, planning, shooting, editing and delivery
Create high-quality, short-form video content designed specifically for organic social platforms
Produce content at speed and scale without compromising creative quality
Build and refine production workflows, templates and systems to improve efficiency
Leverage tools (including AI where relevant) to increase creative output and experimentation
Generate original content ideas daily, rooted in platform trends, internet culture and audience behaviour
Collaborate with internal teams to develop new content series, formats and creative concepts
Identify opportunities to turn everyday business moments into engaging social content
Stay ahead of platform trends and emerging content formats
Continuously refine content based on engagement metrics, audience insights and platform best practices

2+ years' experience creating and editing social-first video content
A natural storyteller with a deep understanding of what makes organic content engaging and shareable
Highly in tune with internet culture, social trends and evolving platform behaviours
Comfortable working autonomously with a high degree of creative freedom and ownership
Skilled in videography and editing, with proficiency in industry-standard editing software
Able to translate ideas into compelling, platform-native content
Strong understanding of audience engagement across TikTok, Instagram and emerging social platforms
Organised and efficient, capable of managing multiple projects and tight deadlines
Open to feedback and driven by continuous improvement
Confident directing contributors or talent when needed

Organic Content Creator

Key skills