Marketing Manager

Role Overview

• Execute marketing campaigns to drive qualified leads and support sales pipeline growth.
• Support inbound and outbound marketing initiatives across digital and social channels.
• Collaborate with Sales to align campaigns with target customer segments and revenue priorities.
• Monitor and optimize campaign performance based on conversion and engagement metrics.
• Own execution of social media strategy and day-to-day management across LinkedIn and other relevant platforms.
• Manage execution of content marketing initiatives across LinkedIn, email, and web channels.
• Support development and distribution of thought leadership, product messaging, and customer stories.
• Maintain a content and social calendar, ensuring consistent execution and posting cadence.
• Support brand awareness through consistent digital and social presence across channels.
• Execute SEO initiatives to improve organic visibility and website traffic.
• Identify keyword opportunities and support content optimization efforts.
• Monitor website performance and recommend improvements to increase engagement and conversions.
• Use HubSpot and other marketing tools to execute and track campaigns.
• Maintain accurate marketing data and campaign tracking.
• Monitor key performance metrics including lead volume, traffic, social engagement, and conversion rates.
• Provide regular reporting on campaign performance and insights.
• Work closely with Sales, Product, Customer Success, and Leadership teams.
• Support go-to-market initiatives including product updates and campaign launches.
• Contribute to improving marketing effectiveness through feedback and insights.

Requirements

• 4–7+ years of experience in Marketing, Lead Generation, Social Media, or Digital Marketing
• Experience in B2B SaaS strongly preferred
• Exposure to lead generation, social media management, or revenue-focused marketing programs
• Experience working with Sales teams or revenue-driven environments.
• Strong understanding of digital marketing, lead generation, social media strategy, and campaign execution.
• Experience managing social media platforms (especially LinkedIn), email marketing, and content distribution.
• Strong writing and communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Analytical mindset with ability to interpret marketing performance data.
• Experience with HubSpot or similar CRM/marketing automation tools.
• Familiarity with SEO tools and website analytics (e.g., Google Analytics).
• Comfortable working with marketing funnel metrics and reporting dashboards.
• Experience in HR tech, payroll, PEO, or fintech SaaS environments (Preferred).
• Experience in high-growth or early-stage startup environments (Preferred).
• Exposure to account-based marketing (ABM) or lifecycle marketing (Preferred).
• Experience supporting or coordinating freelancers, agencies, or interns (not required).