About this role

Local administration of Salesforce Marketing Cloud in close collaboration with the global Digital team
Independently design and implement automated flows, e.g., retention flows
Create and send external communications via Marketing Cloud, e.g., customer updates, newsletters
Automate Marketing Cloud forms
Develop and expand lead campaign and lead nurture flows, including progressive profiling for Content Hub subscribers
Responsible for consent and preference management in Salesforce
Create and maintain email templates in Salesforce Sales/Service Cloud
Design and execute KPI reporting
Independently develop and implement optimization measures to achieve targets

Minimum 3–5 years of experience building and scaling automations in Salesforce Marketing Cloud
Ideally experience with Content Hubs and staged/progressive profiling of subscribers
Experience in both B2B and B2C contexts
In-depth knowledge of data protection for online communications
Ability to work independently
Fluent in English

Marketing & Communications Manager

Key skills