Key skills
AnalyticsLeadershipProject ManagementCommunicationPresentation Skills
About this role
Role Overview
- Develop and implement comprehensive PPC strategies across multiple channels, including Google Ads (Pmax, paid Search), Bing Ads, display, and social media advertising platforms with a £8m annual budget.
- Manage all day-to-day performance and optimization of PPC campaigns, including budget allocation, bid management, and ad creative testing to achieve desired performance metrics.
- Audit PPC accounts to find gaps and opportunities for continuous improvement. Analyze campaign data and performance metrics to identify trends, insights, and opportunities for optimization and growth.
- Provide strategic guidance and mentorship to a team of PPC specialists, ensuring they have the tools and support needed to succeed.
- Line management of our PPC Executives; holding regular 1-2-1’s, identifying training requirements, delivering annual reviews, and setting of objectives
- Monitor industry trends and best practices to ensure the brand remains at the forefront of PPC innovation and strategies.
- Collaborate with cross-functional teams, including country trading, design, and analytics, to align PPC efforts with overall marketing objectives.
- Stay up to date with changes in the PPC landscape and emerging technologies to continuously improve campaign effectiveness and efficiency.
- Prepare monthly reports (including P&L) and presentations to communicate campaign performance, insights, and recommendations to stakeholders. Efficiently communicate actionable analysis and execute improvements to help drive incremental conversions.
- Maintain relationships with Google & Bing account Managers & test new tools and products as they become available.
Requirements
- Proven experience
- a minimum of 5 years’ experience in a high spend, senior PPC role, either in-house or at an agency.
- Demonstrated success in managing large-scale PPC campaigns and driving measurable results in terms of traffic, conversions, and revenue.
- A passion for the digital sector, e-commerce and PPC.
- Background in managing international markets with strong understanding of international market dynamics and search behaviour.
- Strong commercial awareness
- comfortable using data to demonstrate ROI.
- Strong analytical skills and the ability to interpret complex data to drive actionable insights and recommendations. comfortable using MS Excel for data analysis.
- Strong knowledge of PPC platforms and tools, such as Google Ads, Bing Ads, Google Analytics, and bid management platforms.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.
- Strong leadership and team management skills, with the ability to inspire and motivate a team of PPC specialists.
- Excellent communication and presentation skills, with the ability to effectively communicate campaign performance and strategies to stakeholders at all levels.
Benefits
- Competitive salary and benefits package
- Hybrid working, 3 days in London based office & 2 working from home
- Holiday allowance
- 50% staff discount & 25% for family and friends
- Pension scheme