Senior Manager, Campaign Orchestration - Market Access

Jazz Pharmaceuticals is a global biopharma company dedicated to developing life-changing medicines for patients with serious diseases. The Senior Manager, Campaign Orchestration - Market Access is responsible for translating market access strategies into integrated engagement plans and coordinating execution across channels and stakeholders.

Responsibilities:

• Translate market access strategy for payers and specialty pharmacies into integrated campaign engagement plans and operationalize execution across channels
• Design and manage end‑to‑end market access (payers, specialty pharmacies) journeys, aligning channel mix, sequencing, frequency, and compliance requirements across stakeholder types
• Serve as the day‑to‑day campaign orchestration lead for assigned market access work, owning scope, timelines, dependencies, and execution quality
• Apply campaign and media analytics to drive data-informed prioritization and next‑best‑action logic to inform campaign sequencing, channel investment, and optimization decisions
• Coordinate activation across media vendors, channel teams, and enabling platforms to ensure consistent execution and performance optimization
• Partner with Omnichannel Orchestration and Campaign Planning teams to leverage global orchestration tools, CRM capabilities, and standardized frameworks
• Lead ongoing optimization through test‑and‑learn approaches, including A/B testing, sequencing refinement, and channel performance tuning
• Define, track, and interpret KPIs for assigned market access campaigns, surfacing insights and recommendations to improve outcomes
• Apply CX standards, templates, and governance consistently, contributing feedback and learnings to improve campaign orchestration ways of working
• Collaborate with Campaign Orchestration peers to align priorities, manage dependencies, and ensure consistency across market access journeys
• Partner closely with business leads across franchises and functions to bring patient and HCP engagement strategies to life
• Partner with Omnichannel Orchestration and Campaign Planning, Performance Analytics and Optimization, and Data Enablement teams to enable scalable execution
• Work cross-functionally with Field, Market Access, Medical, Patient Services, external vendors, and other internal partners as appropriate to coordinate integrated campaign delivery
• Share performance insights, risks, and learnings with CX partners and leadership to support continuous improvement and enterprise alignment

Requirements:

• Bachelor's degree in business, healthcare, technology, or related field
• 7+ years of experience in campaign orchestration, omnichannel marketing, or customer engagement within a pharmaceutical organization
• Solid understanding of campaign orchestration capabilities and workflows, with the ability to independently own and deliver complex market access-focused campaigns
• Strong execution skills across campaign planning, orchestration, sequencing, and issue resolution within defined scope and timelines
• Strong understanding of omnichannel data, including media and campaign analytics with the ability to integrate data into decision-making frameworks and explain insights clearly to diverse stakeholders
• Working knowledge of omnichannel orchestration tools, marketing CRM platforms, and activation workflows used to execute integrated market access journeys
• Ability to apply data-driven prioritization, next-best-action logic, and performance insights to inform execution and optimization decisions
• Experience coordinating campaign activation across multiple channels, vendors, and enabling platforms to ensure consistent, compliant execution
• Ability to apply CX standards, templates, and governance consistently while identifying opportunities to improve orchestration efficiency and quality
• Ability to see customer's end-to-end experience clearly and use it on an ongoing basis for go to market strategic, tactical and measurement decisions, while anticipating needs across touchpoints
• Ability to view problems, opportunities and decisions from customer, HCP/Patient, market or external stakeholder perspective to align business decision to customer friction while putting insights into action leveraging external best practice to better shape solutions and strategy
• Ability to work fluidly across teams and reporting lines respecting SME, coordinating shared work, ensuring progress even when accountability is distributed – supporting decisions with professional alignment and focus on collective success
• Ability to move work forward, shape decisions and drive outcomes through collaboration and trust rather than formal power
• Ability to quickly embrace new tools, new WoW, and behaviors applying with confidence and practical improvement
• Ability to look beyond team boundaries and make choices that advance the broader business, balancing local needs with global-level impact even when it may have personal implications
• Advanced degree (MBA or relevant graduate degree) preferred
• Experience in healthcare, pharmaceutical, or other highly regulated industries preferred
• Experience working in rare disease or specialty brands, with strong understanding of unique stakeholder dynamics