About this role

Design, establish, and manage Xero's global account-based marketing strategy as Senior ABM Manager.
Drive the multi-year strategic vision for 1-to-Many, 1-to-Few, and 1-to-1 programmes.
Build an automated, AI-powered marketing engine aligning with our outbound sales efforts to generate a high-performing pipeline.
Hold shared accountability for pipeline and revenue generation across key enterprise and accounting partner channels.
Work cross-functionally with sales, performance marketing, content, martech, and finance to deliver unified, revenue-driving campaigns.

Proven background in building and scaling account-based marketing programmes integrated within a fast-paced B2B SaaS environment.
Extensive hands-on experience with marketing technology platforms like Demandbase, Salesforce, and Clay is essential.
Early adopter mindset regarding AI utilities, enabling design of automated workflows that personalise outreach at scale.
Deep understanding of complex buying cycles and multi-stakeholder decision-making in the cloud data or fintech landscape.
Exceptional communication skills to update senior stakeholders and secure executive buy-in for programmatic changes.
Strong analytical capability to digest data easily and translate it into actionable strategic insights.

Senior Manager, ABM

Key skills