About this role
Role Overview
- Develop and execute multiple, and often concurrent, social media strategies that support Brand Experiences including sports partnerships, sponsorships and community campaign goals and objectives
- Deliver effective and efficient strategies for media planning, audience targeting, channel mix, creative, optimization, measurement and reporting across paid, organic, partnership, teammate and influencer activations to deliver best in class social media and/or influencer performance outcomes
- Lead the development and delivery of multiple concurrent social media and/or influencer marketing campaigns and programs in alignment with enterprise and line of business strategies, goals and objectives
- Oversee execution of content calendars, creative processes, legal/compliance/risk review processes, paid media strategies, measurement and reporting for all active campaigns
- Facilitate scaling brand and company awareness, consideration and conversion through various social media channels, media plans and creative executions
- Ensure brand visual and voice consistency across all social media and/or influencer marketing executions, including multi-cultural campaigns
- Develop and deploy actionable plans to evolve, grow and optimize channel presence and engagement
- Deliver strategic recommendations for innovative social media and/or influencer marketing tactics, initiatives and tech solutions
- Build and maintain partnerships with senior leaders across marketing and the enterprise, as well as with social media channel and agency partners
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
- Seven years of related experience or an equivalent combination of education and experience
- Deep specialized (SME) and/or broad knowledge within the marketing social media and influencer marketing discipline
- Sound and comprehensive understanding of business and organizational strategies and processes managing a process
- Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
- Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
- Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
- Sophisticated analytical skills and the ability to solve complex technical and business problems
- Ability to influence others to adopt a new perspective
- Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
- Expertise with social media channels including Facebook, Instagram, Pinterest, TikTok, LinkedIn, SnapChat, etc.
Benefits
- medical
- dental
- vision
- life insurance
- disability
- accidental death and dismemberment
- tax-preferred savings accounts
- 401k plan
- at least 10 days of vacation
- up to 10 sick days
- paid holidays