Senior Marketing Data Analyst

Role Overview

• Lead large, complex analytics and reporting projects.
• Deliver accurate, accessible, repeatable business reporting and insights for stakeholders at all levels.
• Apply broad knowledge of business and data landscape, standardized reporting, experimentation, and analysis.
• Support performance discussions across multiple channels.
• Help the business use data and insights to improve event-management efforts and campaign efficacy.
• Provide rhythm-of-business analytics support, actionable insights, and recommendations.
• Optimize and scale flagship events and marketing programs.
• Use customer/stakeholder-focused analysis and UX best practices so insights are easy to consume.
• Communicate through visualization, presentation, and storytelling.

Requirements

• Senior marketing analytics / data analyst experience.
• Strong reporting, experimentation, channel-performance analysis, and insight generation.
• Ability to communicate data through dashboards, presentations, and storytelling.
• Experience supporting marketing, events, campaign optimization, or demand generation.