Own the SEM landing page product roadmap, prioritizing features and experiments based on conversion impact, user experience, and alignment with marketing objectives
Design and execute a continuous testing program, developing hypotheses, running A/B and multivariate tests, and driving statistically rigorous analysis to inform product decisions
Lead cross-functional collaboration with Engineering (who build the pages), SEO (for organic/paid alignment), Design (for user experience), and Performance Marketing (for campaign strategy and goals)
Manage the full product lifecycle for landing page features, from initial concept and user research through technical requirements, sprint planning, launch, and post-launch measurement
Analyze performance data using SQL, analytics tools, and testing platforms to identify friction points, growth opportunities, and winning variations
Champion the user perspective while balancing business goals, ensuring landing pages deliver value to travelers while meeting marketing efficiency targets
Communicate insights and progress to product leadership and marketing stakeholders, translating test results into strategic recommendations
Drive continuous improvement through iterative testing, performance monitoring, and a relentless focus on conversion rate optimization

Have 3-5+ years of hands-on experience in product management, preferably in a B2C tech, e-commerce, or travel company.
Possess a proven ability to independently manage and ship product features in an agile environment.
Have demonstrated experience owning product features from concept to launch, including managing a backlog and working with engineering squads.
Maintain strong analytical skills, with experience in A/B testing and data analysis to drive strategic decisions.
Have excellent communication and collaboration skills, with the ability to build consensus across technical and non-technical teams.
Bring a strong sense of user empathy and a passion for building products that solve real-world traveler problems.
Hold a Bachelor’s degree in Computer Science, Business, or a related field, or have equivalent hands-on professional experience.
Thrive in a high-ownership environment where you can take initiative and move projects forward with minimal supervision.

Product Manager, Marketing

Key skills