Own Salesforce Data Cloud administration — building and activating audiences, troubleshooting issues, and driving ongoing platform optimization.
Safeguard marketing data quality by monitoring data flow across systems and resolving inconsistencies to keep platforms aligned.
Build dashboards and reports that turn campaign and business data into clear, actionable insights for stakeholders.
Partner with marketing teams to design and activate targeted audiences that power marketing programs.
Manage intent data platforms and vendor relationships, fulfilling audience requests and supporting campaign targeting with reliable data delivery.
Support marketing technology vendor evaluations and RFPs, helping select and manage tools that fit team needs.
Own the project management platform end-to-end — workflows, request forms, automations, routing rules, and user support.
Lead onboarding and training for marketing technology platforms, ensuring teams can use tools effectively and independently.
Act as subject matter expert on Salesforce Data Cloud, intent data platforms, and project management tools, fielding questions and troubleshooting issues.
Collaborate cross-functionally with marketing, operations, and technology teams to spot inefficiencies and implement scalable process improvements.
Shape the roadmap for platform enhancements and data capabilities, recommending upgrades that boost operational efficiency.

BA/BS degree and 2-4 years’ relevant experience OR equivalent combination of education and experience
1-2 years’ experience with Salesforce
Experience with Salesforce Data Cloud preferred

Digital Intelligence Analyst

Key skills