EMEA Marketing Manager

Role Overview

• Execute and optimise regional demand generation programmes across EMEA that drive pipeline for the direct sales organisation.
• Deliver integrated campaigns, including:
• Webinars
• Digital marketing campaigns
• Account-based marketing initiatives
• Executive roundtables
• Sponsored and owned events
• Industry conferences
• Develop and manage partner marketing programmes that enable existing and new partners to generate demand and accelerate pipeline.
• Create and support partner marketing initiatives, including:
• Co-marketing campaigns
• Partner activations
• Enablement resources
• Campaign toolkits
• Marketing collateral
• Joint go-to-market initiatives
• Measure, analyse, and optimise campaign performance, pipeline contribution, and marketing ROI.
• Provide regular reporting and recommendations to improve programme effectiveness and conversion across the funnel.
• Collaborate closely with EMEA Sales, Channel, Business Development, and Global Marketing teams to align marketing plans with regional priorities.
• Coordinate campaign execution across internal teams and external partners to maximise business impact.
• Manage external agencies, event partners, and marketing suppliers to ensure programmes are delivered on time, within budget, and to a high standard.

Requirements

• Bachelor’s degree in Marketing or a related field, or equivalent professional experience.
• 3–4 years of proven B2B SaaS marketing experience.
• Experience in partner, channel, or field marketing is highly desirable.
• Strong execution mindset with excellent project management skills.
• Ability to manage multiple programmes simultaneously in a fast-paced environment.
• Working knowledge of relevant AI tools that support:
• Day-to-day marketing activities
• Campaign delivery
• Execution efficiency
• Creative development
• Campaign performance improvement
• Hands-on experience with enterprise marketing software, including Salesforce, Pardot, or similar platforms.
• Data-driven approach with the ability to:
• Define, track, and report on ROI
• Analyse campaign performance
• Translate insights into practical recommendations
• Excellent communication skills.
• Confidence working cross-functionally with:
• Sales
• Product
• Central marketing
• External partners
• Vendors
• Agencies

Benefits

• You’ll have the opportunity to contribute to meaningful work that supports trust, security, and innovation in the digital economy.
• You’ll join a collaborative team where your ideas, ownership, and impact matter.
• We are an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees.
• We offer multiple on-the-job learning opportunities and a clear career path.
• You'll receive a competitive salary and comprehensive benefits package.