Campaign Manager

Role Overview

• Execute and optimise customer acquisition campaigns across our brands, turning media plans into high-performing activity that drives prospecting, audience growth and business outcomes.
• Working closely with Planning and Media Marketing Managers, you'll manage campaign delivery across social, display, video, native, sponsorships and emerging channels, overseeing budgets, performance and optimisation to maximise results.
• You'll be hands-on in the platforms, building and managing campaigns, analysing data and insights, and partnering with internal teams to deliver seamless execution across both programmatic and non-programmatic channels.
• Develop and implement advanced performance media campaigns including programmatic, direct buying, video, mobile, social ads and native advertising, connected TV, YouTube etc.
• In depth reporting and analysis of campaign performance to leverage learnings to support media mix modelling and future campaign strategy.
• Maintain existing campaign automations and identify further optimisations/automations that would assist the Performance Marketing team.
• 1st and 3rd party audience curation and management within ad platforms.
• Ensure media is optimised towards business outcomes, ranging from awareness to retention.
• Collaborate with brand marketing and external agency teams to ensure that all campaigns utilise are representative of the current consumer, customer, and brand landscape.
• Manage publisher and ad platform relationships.
• Champion experimentation and identification of new opportunities for your brands.
• Identify opportunities to optimise campaign structures, processes, reporting, and automations.

Requirements

• Tertiary qualifications in marketing, technology, or data related fields preferred.
• Minimum of 7 years’ experience in digital or performance marketing.
• At least 4 years’ experience managing and operating Google Ads campaigns.
• Experience in digital media planning and buying, media strategy experience desirable.
• Experience navigating and implementing ad tech solutions.
• Experience in analysing medium to large datasets.
• Strong understanding of web and app analytics suites.
• Experience managing a direct report.

Benefits

• Balance work and life with our ‘flex for great outcomes’ approach – hybrid working, plus a range of generous leave options.
• Reward and recognition programs at all levels. Your hard work won’t go unnoticed.
• Ignite your potential with our dedicated learning and development platform to support your bright future.
• We empower careers to grow from within. 50% of all roles in 2025 were filled by our own people, proving that your next opportunity is already here!
• A true sense of belonging. We’re committed to Inclusion & Diversity with a range of initiatives such as our Gender Affirmation Support, employee inclusion networks and diversity memberships and celebrations.
• Make positive impacts with opportunities to volunteer with our community partners. We'll also dollar match fundraising efforts of our employees lending their support to registered charities.