Marketing Specialist II - Channel Campaign Manager - Email

TalTeam is a company seeking a Marketing Specialist II - Channel Campaign Manager with expertise in email marketing. The Campaign Marketing Manager will ensure the timely delivery of direct marketing projects, manage list selection, and execute marketing campaigns across various channels.

Responsibilities:

• Liaise with Client Marketing Team and stakeholders within Performance Marketing to deliver effective and timely direct marketing campaign projects
• Manage file selection and segmentation of channel marketing audience and facilitate accurate execution of "file only" requests
• Work within designated channel platforms to build and successfully launch direct marketing campaigns
• Act as Subject Matter Expert in channel platform capabilities
• Perform creative and data auditing and testing to ensure campaign accuracy
• Drive data driven campaign results back to client teams for continuous campaign improvement
• Update workflow management tool in real time to inform Pod managers and project initiators on campaign project status and timing
• Work within agile, fast-paced marketing environment
• Continued cross-channel upskilling in email, direct mail and mobile campaign execution, and other channels as added
• Utilize project management tool to ensure all campaigns meet required campaign approval, retention, testing, launch and documentation requirements within the Campaign Execution process

Requirements:

• Bachelor's Degree or in lieu of degree high school diploma/GED and a minimum of 6 years of Marketing or Digital project experience
• A minimum of 2 years of work experience with one or more of the following: email marketing, database marketing, data segmentation, data collection, digital marketing, direct mail production, web page building and/or html
• 2+ years email campaign experience, with hands on experience building and deploying commercial email or equivalent experience with html/web page building
• 2+ years working in an ESP like Salesforce, Responsys, Zeta, PCM/Harmony or Cheetah
• Demonstrated project management and workflow updating skills. Working in a PM platform like Workfront preferred
• Experience working in a fast-paced, deadline-driven or agile environment
• Experience in consumer financial services with exposure to a credit card or retail environment
• Experience working with data segmentation and data auditing
• Demonstrated ability to creatively solve problems, develop new tactics and address implementation obstacles
• Strong Change Management skills - effective communicator, good at holding 'crucial conversations' with clients and internal partners
• Demonstrated aptitude in the Microsoft Office suite including SharePoint, Teams, Excel and PowerPoint