About this role
Role Overview
- Manage and optimize Google Ads accounts across Search, Shopping, Performance Max, and YouTube
- Hit client revenue and spend projections (green = 90%+)
- Build clean, scalable campaign structures aligned with each brand's growth stage
- Run at least 3 meaningful split tests per client per quarter, targeting 15%+ improvement in tested areas
- Prepare weekly performance write-ups with clear metrics, trends, and recommended next actions (coordinated with the Meta Media Buyer)
- Complete monthly account audits and present optimization priorities
- Develop and maintain a standardized Google account structure playbook for e-commerce
- Coordinate with the Meta Media Buyer on cross-channel strategy and budget allocation
Requirements
- MUST have agency experience
- MUST have ecommerce advertising experience
- Proven hands-on experience managing Google Ads for e-commerce brands (Search, Shopping, PMax required; YouTube a plus)
- Strong command of Google Merchant Center and product feed management
- Comfortable pulling and interpreting data, you can spot a problem in a dashboard and know what to do about it
- Experience writing direct response copy (you don't rely on a copywriter for ad headlines)
- Familiarity with cross-channel paid media strategy, especially alongside Meta
Benefits
- Access to quality DTC/e-commerce clients who care about growth
- Collaborative environment where Meta and Google strategy are built together, not in silos
- Agency that invests in your development and expects you to invest in yourself
- You'll be heard — good ideas get tested here