Own FMSI's brand positioning and messaging for rOS and its four modules, tailored to community bank and credit union buyers.
Translate the GTM & Revenue Architecture and pricing migration strategy into a marketing plan that supports new logo, renewal, and expansion targets.
Maintain a live view of the competitive landscape and adjust differentiation and messaging accordingly.
Use FMSI's TAM analysis to sharpen segmentation and prioritize outbound and campaign targeting alongside Sales.
Partner with Product on go-to-market for new capabilities.
Plan and personally execute multi-channel campaigns: email nurture, content, webinars, and industry events/conferences.
Own website content, SEO, and generative-search (GEO) visibility.
Build sales enablement assets and maintain marketing data hygiene and campaign tracking within Zoho CRM.

5+ years in B2B SaaS marketing, with direct experience owning both strategy and hands-on execution — not a pure strategist or pure executor.
Vertical SaaS, fintech, or banktech marketing experience strongly preferred; community bank/credit union familiarity is a significant plus.
Strong, clear writer who can produce polished external content without heavy editing support.
Working knowledge of CRM and marketing automation tooling (Zoho or equivalent) and basic campaign analytics.
Comfortable operating without a large team or big budget — resourceful, self-directed, and outcome-focused.
Financially literate enough to connect marketing activity to pipeline, ARR, and renewal outcomes.

Marketing Manager

Key skills