Channel Strategy Specialist
Warren, Michigan, United States of America
Full Time
1 week ago
Visa Sponsor
Key skills
AndroidiOSAnalyticsCommunication
About this role
Role Overview
- Support GM’s enterprise-owned channels by managing intake, channel planning, and content recommendations
- Serve as the consultative intake lead for enterprise-owned channel requests
- Partner with channel strategists, brand teams, lifecycle marketers, and activation teams to identify opportunities within enterprise channels
- Own execution coordination from intake through launch
- Monitor channel performance and industry adoption trends
Requirements
- Bachelor’s degree
- 1–2 years of experience in digital marketing, channel strategy, or a related field
- Familiarity with growth and lifecycle marketing concepts
- Foundational experience with analytics and reporting tools such as Adobe Analytics or equivalent
- Basic understanding of mobile ecosystems (iOS/Android)
- Strong organizational skills
- Clear and effective written communication skills
- Eagerness to learn new tools, platforms, and marketing technologies
Tech Stack
- Android
- iOS
Benefits
- From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.