Loyalty & Engagement Marketing Manager

Role Overview

• The Loyalty & Engagement Marketing Manager plays a key role in strengthening customer relationships by designing and executing loyalty and engagement strategies that drive retention, deepen product adoption, and increase lifetime value.
• Support the development of loyalty programs to encourage deeper customer relationships
• Develop and manage various sweepstakes campaigns
• Build and deploy targeted, personalized campaigns across email, mobile, online banking, and other owned channels
• Support key lifecycle initiatives including onboarding, activation, cross-sell, and retention
• Develop test-and-learn plans to optimize engagement (messaging, timing, offers, channel mix)
• Analyze customer behavior, segmentation, and lifecycle trends to identify opportunities
• Translate data into actionable recommendations to improve engagement and retention
• Work closely with Cross-Functional teams to integrate loyalty into the broader customer experience
• Align loyalty initiatives with acquisition, onboarding, and engagement strategies
• Support cross-functional business partners on business case development for both loyalty & engagement campaigns
• Identify friction points in the customer journey and recommend improvements
• Champion a customer-first mindset, ensuring loyalty and engagement programs deliver meaningful value

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of experience in loyalty marketing, CRM, lifecycle marketing, or customer engagement
• Ability to translate complex insights into clear, actionable recommendations
• Experience with loyalty program platforms or rewards ecosystems
• Excellent project management and organizational skills
• Familiarity with regulatory considerations in financial services (compliance, consent, communication guidelines) as they relate to lifecycle marketing
• Strong understanding of personalization, segmentation, and customer lifecycle marketing (onboarding, activation, engagement, retention) with experience building end-to-end journeys
• Creative thinker with a test-and-learn mindset, including A/B testing across subject lines, offers, cadence, channel mix, etc
• Ability to connect lifecycle strategies to core banking behaviors (account funding, debit usage, digital adoption, alerts enrollment)

Benefits

• health insurance coverage
• wellness program
• life and disability insurance
• retirement savings plan
• paid leave programs
• paid holidays
• paid time off (PTO)