Digital Marketing Manager

Role Overview

• Lead and deliver digital marketing activity across CRM, website, paid media, and Google channels.
• Develop and optimise customer acquisition, conversion and retention strategies.
• Monitor performance, analyse data and implement improvements to maximise ROI.
• Own the CRM and lifecycle marketing strategy across email, SMS, app and automation.
• Build, optimise and report on customer journeys, segmentation and personalised communications.
• Manage website content and optimisation to improve user experience and conversion.
• Support SEO, paid search and local search activity alongside agency partners.
• Plan and execute integrated digital campaigns aligned with business priorities.

Requirements

• significant hands-on digital marketing experience
• strong expertise in CRM
• marketing automation skills
• website optimisation experience
• performance marketing expertise
• commercially minded
• analytical
• highly organised
• excellent copywriting skills
• project management abilities
• confident working with data

Benefits

• free classes
• discounted services
• more!