Own and administer the marketing automation stack, currently HubSpot, to support campaign management and email marketing.
Design and maintain the tooling that supports the handoff between multi-channel lead flows across marketing, product and sales into Salesforce.
Administer Salesforce's Lead, Contact and campaign influence layer, diagnosing and fixing gaps in the current routing setup.
Partner with Growth, BDR, SDR and Partnerships to translate their requirements into system changes.
Run sales productivity tooling such as Attention, including onboarding and offboarding commercial users.
Monitor system performance, resolve bugs and ship fixes in partnership with engineering.
Act as the internal and vendor facing subject matter expert for top of funnel tooling.

4+ years' experience administering a marketing automation platform (HubSpot or equivalent) and Salesforce, including lead routing and lifecycle management, in a B2B SaaS context.
Salesforce Certified Administrator.
Experience with AI productivity tooling such as n8n and Attention.
Fluent English (native or C2).
Experience with lead routing or lifecycle management tooling such as LeanData, RingLead or Chili Piper is a plus.
Experience working with APIs and engineering teams is a plus.

Top of Funnel Tooling Product Owner

Key skills