Collaborate closely with internal teams to develop communications plans for brand campaigns, product releases, and company initiatives that require brand or press support.
Build and maintain a strong network of press relationships across corporate, trade, creator, and cultural outlets globally.
Manage day-to-day press activity across internal teams and external agency partners, including media lists, outreach, follow-ups, coverage tracking, reporting, and next steps.
Execute communications activity for our brands, working hand-in-hand across multiple internal teams.
Draft and manage press materials and PR plans for launches and campaigns, including press releases, fact sheets, and written assets that represent us well.
Support corporate communications efforts including award submissions and industry recognition opportunities.
Assist with brand reputation and crisis response by monitoring coverage, tracking issues, and escalating what matters.
Provide on-the-ground support for internal and industry events as needed.
Identify non-traditional coverage opportunities, including podcasts, newsletters, and the creator-led channels where our audience actually lives.
Work with social and digital teams to extend earned media impact beyond the press hit.

At least 5 years of experience in public relations, publicity, or external communications.
Exceptional writing. You can turn complex ideas into clear, compelling copy across formats, under pressure, with minimal oversight.
Solid experience drafting press releases, fact sheets, biographies, and similar materials with real attention to detail.
Highly organized with strong instincts for prioritization when everything feels urgent.
Strong editorial judgment and experience creating clear, compelling materials for launches, campaigns, and brand moments.
Deep knowledge of the earned media landscape and press relationships you've genuinely built.
Confident in presenting communications plans to internal stakeholders.
A creative problem-solver who challenges how things have always been done.
Discreet and professional with sensitive information, and naturally curious about everything we're building.
Proficient in Google Workspace.
You bring fresh thinking because you're genuinely living in the space, following the artists, the platforms, the debates, not just monitoring it from a distance.

Brand Communications Manager

About this role