Key skills
AICRMFigmaA/B TestingCommunication
About this role
Role Overview
- Build, update and optimize email campaigns and automated flows in Klaviyo.
- Support email content creation, including layout, subject lines, preview text, CTAs and basic copy.
- Contribute to customer journey development, including welcome flows, abandoned cart, browse abandonment, post-purchase, winback and reactivation flows.
- Assist with segmentation, targeting and personalization.
- Support CRM performance improvement through A/B testing and campaign optimization.
- Coordinate with marketing, design and performance teams.
- Support with Figma or Canva assets when needed.
- Support or contribute to push notification campaigns.
- Potentially contribute to SMS and WhatsApp campaigns in the future.
- Adapt campaigns to different brands, countries and customer segments.
Requirements
- Proven experience with Klaviyo and CRM/email marketing.
- Good understanding of automated flows, segmentation and customer journeys.
- Basic knowledge of HTML/CSS for email creation.
- Strong attention to detail and excellent organization skills.
- Autonomous, reliable and comfortable working as a freelancer.
- Fast execution mindset with the ability to manage multiple priorities.
- Good communication skills, especially with marketing and design teams.
- Experience with Figma, Canva or AI tools is a plus.
- Experience with SMS, WhatsApp and push notification campaigns is a strong plus.
- Experience in e-commerce, B2B or multi-market environments is a strong plus.
Benefits
- Flexible work arrangements