Content, Influence Strategist

Role Overview

• Develop clear content directions based on brand challenges, business objectives, audiences, and cultural conversations;
• Identify the right topics, formats, tones, and speaking opportunities for our clients, while providing teams with useful angles and recommendations;
• Contribute to ideation for series, campaigns, always-on initiatives, and one-off content;
• Identify the most relevant creators and influencers for each project, including both established talents and emerging voices;
• Monitor ecosystems, communities, cultural codes, conversations, and public discourse that shape different audiences, to recommend collaborations, angles, and content that genuinely make sense for brands;
• Keep watch on platforms, trends, behaviors, and conversations that can inform our recommendations;
• Analyze content performance and translate learnings into practical adjustments for future work.

Requirements

• Minimum of 4 years of experience in strategy, content, or communications.
• Strong editorial judgment and a keen sensitivity to tone, formats, and cultural references.
• Ability to turn a brand challenge into clear, concrete, and stimulating recommendations.
• Good understanding of social media conventions, platforms, and content formats.
• Knowledge of the influencer ecosystem and relevant creators.
• Strong writing skills and ease structuring ideas and clear presentations.
• Active curiosity about brands, media, and culture.

Benefits

• Hybrid work: a balanced setup with 3 days in the office for team cohesion and 2 days remote.
• Generous time off: three weeks of annual vacation plus agency closure during the holidays.
• Personal days: all public holidays doubled + 5 personal days to take care of yourself + 1 volunteer day to give back to the community.
• Comprehensive health: group insurance plan (life, prescription drugs, dental, paramedical services, travel...) with 3 coverage options.
• Active wellness: $250 per year for physical activities or the purchase of home exercise equipment.
• Green commuting: discounts on Bixi and OPUS subscriptions to make your commute easier.