You'll be accountable for the overarching strategic vision and commercial expansion of your portfolio.
Lead the strategic planning process for high-value, complex accounts.
Ensure all roadmap initiatives actively shape and improve the client's commercial outcomes.
Architect cohesive, multi-discipline media strategies.
Create blueprints for cross-channel integration that seamlessly connect Paid Search, Social, and in some cases other digital channels.
Proactively identify, pitch, and lead cross-departmental growth opportunities (upsells/cross-sells) to enhance long-term client partnerships and agency revenue.
Navigate high-level technical barriers to client growth.
Manage commercial risk across the client set by defining and enforcing rigorous, system-level Quality Assurance (QA) standards.
Set the standard for creative strategy and media integration within the department.
Influence platform partners (e.g., Google, Meta) at a senior management level.
Design and implement team-wide systems for operational efficiency, ensuring that the entire pod is focused on high-impact, commercially viable tasks.

Degree level education or relevant equivalent experience
In-depth demonstrable experience in either Paid Social and/or PPC advertising
Excellent communication, organisation, and presentation skills
A mathematical and analytical mind
Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
Proven track record of working to deadlines
The ability to autonomously identify opportunities, generate ideas and formulate strategies
Extensive line management experience, mentoring & training
Proven experience in client expectation management roles and situations, able to manage and direct client expectations

Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
25 days holiday a year
Discretionary annual performance based incentive
Sale commission
Recruitment referrals bonus
Health & Wellbeing contribution
2 Recharge Days each holiday year
Ride to Work scheme
Railcard Season Ticket loan
Home office screen
Free fruit, breakfast cereals, snacks and tea & coffee in the office
Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
Life insurance and income protection
Medical Cash Plan
Pension
Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
Peer to peer recognition scheme 'bonusly'
Team off-sites/regular socials
Year-round holiday parties
Flexible working options

Paid Media Account Director

Key skills