You'll be accountable for the overarching strategic vision and commercial expansion of your portfolio.
Lead the strategic planning process for high-value, complex accounts.
Ensure all roadmap initiatives actively shape and improve the client's commercial outcomes.
Architect cohesive, multi-discipline media strategies.
Create blueprints for cross-channel integration that seamlessly connect Paid Search, Social, and in some cases other digital channels.
Proactively identify, pitch, and lead cross-departmental growth opportunities (upsells/cross-sells) to enhance long-term client partnerships and agency revenue.
Be able to accurately produce forecasts across your client set ensuring we model the impact of market trends, seasonality, and the implementation of tactical initiatives confidently.
Navigate high-level technical barriers to client growth.
Architect technical data strategies that solve for privacy-related data gaps.
Set the vision for how the client set structures that work for maximum scale.
Contribute directly to the agency’s internal automation adoption driving a 'tech-first' culture across your team.
Manage commercial risk across the client set by defining and enforcing rigorous, system-level Quality Assurance (QA) standards.
Set the standard for creative strategy and media integration within the department.
Confidently present creative-led performance strategies as well as rooting your recommendations in data.
Influence platform partners at a senior management level.
Ensure the department maintains 'Best in Class' agency status and secures early access to critical betas.
Identify long-term commercial opportunities in emerging channels and lead the agency through major industry shifts.
Manage competing priorities across departments.
Protect your team’s focus and capacity by confidently pushing back on low-value, non-strategic work requests.
Manage the career progression of a diverse team of SAMs, Managers, and Executives.
Requirements
Degree level education or relevant equivalent experience
In-depth demonstrable experience in either Paid Social and/or PPC advertising
Excellent communication, organisation, and presentation skills
A mathematical and analytical mind
Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
Proven track record of working to deadlines
The ability to autonomously identify opportunities, generate ideas and formulate strategies
Extensive line management experience, mentoring & training
Proven experience in client expectation management roles and situations, able to manage and direct client expectations
Benefits
Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years