Paid Media Account Director

Role Overview

• You'll be accountable for the overarching strategic vision and commercial expansion of your portfolio.
• Lead the strategic planning process for high-value, complex accounts.
• Ensure all roadmap initiatives actively shape and improve the client's commercial outcomes.
• Architect cohesive, multi-discipline media strategies.
• Create blueprints for cross-channel integration that seamlessly connect Paid Search, Social, and in some cases other digital channels.
• Proactively identify, pitch, and lead cross-departmental growth opportunities (upsells/cross-sells) to enhance long-term client partnerships and agency revenue.
• Be able to accurately produce forecasts across your client set ensuring we model the impact of market trends, seasonality, and the implementation of tactical initiatives confidently.
• Navigate high-level technical barriers to client growth.
• Architect technical data strategies that solve for privacy-related data gaps.
• Set the vision for how the client set structures that work for maximum scale.
• Contribute directly to the agency’s internal automation adoption driving a 'tech-first' culture across your team.
• Manage commercial risk across the client set by defining and enforcing rigorous, system-level Quality Assurance (QA) standards.
• Set the standard for creative strategy and media integration within the department.
• Confidently present creative-led performance strategies as well as rooting your recommendations in data.
• Influence platform partners at a senior management level.
• Ensure the department maintains 'Best in Class' agency status and secures early access to critical betas.
• Identify long-term commercial opportunities in emerging channels and lead the agency through major industry shifts.
• Manage competing priorities across departments.
• Protect your team’s focus and capacity by confidently pushing back on low-value, non-strategic work requests.
• Manage the career progression of a diverse team of SAMs, Managers, and Executives.

Requirements

• Degree level education or relevant equivalent experience
• In-depth demonstrable experience in either Paid Social and/or PPC advertising
• Excellent communication, organisation, and presentation skills
• A mathematical and analytical mind
• Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
• Proven track record of working to deadlines
• The ability to autonomously identify opportunities, generate ideas and formulate strategies
• Extensive line management experience, mentoring & training
• Proven experience in client expectation management roles and situations, able to manage and direct client expectations

Benefits

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• 25 days holiday a year
• Discretionary annual performance based incentive
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• 2 Recharge Days each holiday year
• Ride to Work scheme
• Railcard Season Ticket loan
• Home office screen
• Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
• Weekly treat: Enjoy a complimentary lunch on us every week
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
• Life insurance and income protection
• Medical Cash Plan
• Pension
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
• Peer to peer recognition scheme 'bonusly'
• Team off-sites/regular socials
• Year-round holiday parties
• Flexible working options